Wednesday, January 28, 2009

Book Review: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars by Joël Glenn Brenner




Book
: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars by Joël Glenn Brenner

About: Brenner focuses on the tale of the cutthroat competition between the Mars and Hershey candy companies (who control 75% of the U.S. candy market) as well as provides an overview of this delicious industry and the history of chocolate.

Pros: Fascinating, well-written and has lots of great information such as:

  • 90% of candy purchases are unplanned
  • Mars only has one peanut butter product (peanut butter M&Ms) because the Mars brothers hate peanut butter
  • The chocolate in M&Ms is designed so you'll eat lots of them at a time
  • 3 Musketeers used to consist of 3 bars, chocolate, strawberry and vanilla but was changed to one chocolate bar after strawberry prices rose
  • Different cultures prefer different qualities in their chocolate. Britons think that Hersheys is gritty and awful compared to their smoother Cadbury brand.
  • Dove solid dark chocolate bars are made from a secret type of cocoa bean that Mars won't divulge
  • Hershey has pretty much zero international presence. Someone from another country probably would have no idea about the brand
  • Fittingly, candy corn was once called chicken feed

Will create a trip down memory lane with all the old candies brought up, like my missed favorite PBMax. I had no clue the candy business was so competitive and secretive.

Cons: Unsatisfying conclusion. Those looking for a book on candy will probably be disappointed as it is really a book about business.

Grade: B+

No comments:

eXTReMe Tracker