Wednesday, March 11, 2009

book review: Toy Monster: The Big, Bad World of Mattel by Jerry Oppenheimer




Book
: Toy Monster: The Big, Bad World of Mattel by Jerry Oppenheimer

About: Oppenheimer is the male Kitty Kelley as he provides a surprisingly salacious account of the history of the Mattel toy company. From feuds between the coked up, bipolar, sex addicted "Father of Barbie" Jack Ryan and the founder of Mattel "Mother of Barbie" Ruth Handler to very unethical business practices and lead-filled playthings and deadly magnets in toys, if you had a rosy image of the company, it will be quite tarnished after reading this book.

Pros: Very fascinating in a "I wouldn't suspect that" kind of way given that it's a toy company. I enjoyed how the workings of a corporation could be be so engaging. The tale keeps you hooked.

Cons: Tabloid-like feel, not all sources cited, only selected bibliography. The book just sort of ends, with no real sum-up.

Grade: B

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