Thursday, May 07, 2009

Book Review: But Wait ... There's More!...

But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink by Remy Stern

About: Stern takes us a tour of the infomercial industry. The cast of characters includes legends like Tony Robbins, one of whose ads brought in $50,000 a minute, unsavory characters like Kevin Trudeau and his bogus "cures" and celebrities who seem to hawk most anything for a buck or to hold on to the last vestiges of fame. A glimpse behind the scenes gives us a look at the QVC "house" where they broadcast 24 hours a day. A few unsurprising "secrets" are revealed as well: The Magic Bullet has a $39.95 charge for shipping, the "other" knife is shown slicing an under ripe tomato while the infomercial knife cuts through an overripe one and don't be surprised if the product with a 30 day money back guarantee arrives on your doorstep on day 29.

Pros: Well-written, interesting look at the industry

Cons: While there is a references section in the back, there are no in-text citations.

Grade: B

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