Wednesday, May 13, 2009

Book Review: Why We Make Mistakes by Joseph T. Hallinan

: Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average by Joseph T. Hallinan

About: Hallinan gives a fascinating tour of why humans make common errors over and over again. Perception, attention, biases and ways to combat these errors are all covered.

Some fun facts I learned:

  • Teams with black uniforms get penalized more than those with other color jerseys
  • Men really don't like to ask for directions
  • If you change an answer on a test, you are most likely changing it to a wrong answer
  • NBA players miss more free throws in the playoffs
  • You'll buy more if a price is listed as four for a dollar as opposed to 25 cents each
Pros: Very interesting, well written. Includes references and bibliography.

Cons: No in text citations. Unclear why he includes both a bibliography and references. I'm assuming he used most of his bibliography as references.

Grade A-

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